Client brief
The client requested a prestige London incentive for its best brokers – including accommodation at a trendy English boutique hotel, experience of famous English traditions and tours. The venues to be aimed at a younger demographic – including a mixture of traditional and über cool restaurants.
- Client: A group of insurance brokers
- Event: Three-night/four-day incentive programme in London.
- Season: Early spring.
Our solution
Our group of brokers arrived along with some unexpected late spring snow! The guests checked into the Flemings Hotel in Mayfair – a breathtaking boutique hotel in the heart of one of London's most exclusive neighbourhoods.
They then enjoyed a number of tours and dinners – including a cosy pub dinner in Mayfair, a tour of the Tower of London, a specialist South Bank walking tour, traditional afternoon tea at Fortnum and Mason, and an exclusive shopping trip ending at Harrods. The group were also entertained by a West End musical and a traditional Sunday lunch with jazz.
The programme concluded with a gala evening in trendy Shoreditch, and included private flights on the London Eye with Champagne cocktails, plus dinner and late-night dancing. Before jetting off, they also received the regal treatment with a fantastic tour of Windsor Castle (pictured above ).